02 / Transparency

Cookie Policy

The site works without analytics. Google Tag Manager only loads after you authorize this category.

Version 1.0 · Updated August 26, 2026

1. Cookies and similar technologies

Cookies are small files stored on your device. The site may also use technologies with a similar purpose, such as browser local storage, to remember choices and keep features working.

2. Categories used

Category	Purpose	Activation	Duration
Necessary	Store your preference in local storage under the key`atrium:cookie-consent` and support essential functions.	Always active	Up to 12 months
Necessary	Cloudflare `__cf_bm`, used to distinguish legitimate traffic, mitigate bots and protect the site against malicious automated access. It is generated independently by Cloudflare and is not an Atrium user identifier.	Always active when issued by Cloudflare	Up to 30 minutes of inactivity
Analytics	Google Tag Manager `GTM-W4VSWN3J`, used to distribute authorized tools. GTM does not produce analytics reports on its own.	Only after consent	While the authorized page is open
Analytics	Google Analytics 4 `G-T80QQZM7WL`. Cookies `_ga` and `_ga_*` distinguish users and preserve session state.	Only after consent	Up to 2 years by default, depending on configuration and browser
Behavioral analytics	Microsoft Clarity `qxzdfbc3p9`. May use `_clck`, `_clsk`, `CLID`, `ANONCHK`, `MR`, `MUID` and `SM` to associate sessions, heatmaps and interactions.	Only after consent	Depending on the cookie and Microsoft's configuration

3. Google Tag Manager and consent mode

Atrium uses basic consent mode. Before analytics is authorized, the Google Tag Manager script is not requested and no container tags are executed. Rejecting this category does not restrict content or the contact form.

Google Tag Manager distributes tags and does not independently determine which data will be measured. In the current container, the analytics category includes Google Analytics 4 and Microsoft Clarity. Clarity can produce heatmaps and session recordings; form fields have been explicitly marked for masking. The inventory in this policy must be updated whenever a tag is changed or published.

4. How to choose, reject or withdraw consent

On your first visit, the banner lets you accept analytics, reject it or manage your choices. The optional category starts disabled. You can change your decision at any time using Cookie preferences in the footer. When previously granted consent is withdrawn, the site blocks the container on subsequent pages and attempts to remove Google and Clarity analytics identifiers accessible on the domain. Third-party cookies can also be managed in your browser settings.

You can also clear cookies and local storage in your browser settings. This will make the banner appear again.

5. Contact and changes

Questions about this policy can be sent to david@atriumrevolution.com. Changes to categories, providers or purposes will be reflected on this page and, where necessary, will require a new choice.