Marine retail · Brazil
YouRoo
More control over the journey, from campaign to sale.
- The challenge
- The website depended on a marketplace to complete sales. This limited visibility into the journey and made it harder to turn browsing data into marketing and product decisions.
- Atrium's work
- We built the owned ecommerce store, reorganized the catalog and connected measurement from the first visit to conversion, making it easier for the team to launch and refine activities.
- What changed
- The team gained greater clarity to measure results, more ease in launching activities, and an experience designed to build authority and credibility against competitors.
- E-commerce
- SEO
- Lead scoring






